IT IS FUN TO BE FIRST

1

Three of five highest grossing movies in 2011
had "3D" in the title. Millions of people
watched them in cinemas and ad's projected
before them were mostly in 2D. We had to take
off glasses to watch them !?

The first company to advertise in a really bombstic
3D will stand out, will be modern and sexy, will
be... first.

THE BIG POP

2

The 3D bussiness is POPing.

In 2011 3DTV sales grew rapidly (900% against
2010) and are expected to grow even faster
because of EURO 2012.

The content is growing, the hardware prices are
falling, and 3D became a POPular function that
every new television has to have. Nobody is
waitng for the mythical " 3D without glasses".

THE JONESES

3

Owners of 3D TVs are mostly wealthy people,
receptive to new trends. In cinemas almost all
children's films are three-dimensional

3D continues to be a sign of status for adult
Joneses, and for Their kids it is the standard They
grow up with.

World of advertising should take this into
account.

THIS

4

They say - "You always have to add up 30%
to the budget to make it 3D" - and They are not
accurate at all.

This technology is getting cheaper and we have
the highest quality equipment and do our own
stereo post-production. It is even possible that
our 3D commercial will not cost you a penny
more than 2D one.

PAL/SECAM, COLOR I STEREO

5

This one is very important. We create everthing
simultanisly in two versions. Everything we
shoot in 3D also works beautifully in 2D
(TURN ON 2D and check it for yourself).

This means that you will gain new distribution
areas, while maintaining the old ones... and that-
is why deers and bar charts look better in 3D